The Toothpaste Millionaire. By Jean Merrill. Illus. by Jan Palmer. 1972. 89 p. Houghton Mifflin Company, $5.95 (0395185114)
Gr.3-6 While shopping for toothpaste, Rufus realizes that toothpaste is overpriced and he could make a better product for less. This is the start of the Toothpaste Company. Katherine who is white works with Rufus who is black into creating, manufacturing and selling toothpaste. Other kids in their class get involved along with some adults. This book looks at marketing, manufacturing, selling, and setting up a business as well as banking and the stock market.
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